Product Evaluation

http://soundcloud.com/mr-majoristic/marcus-stanley-media/s-zp0DX

Above is the link to my commentary. It is of mp3 format and can be viewed on the SoundCloud website.

Survey Questions and answers

This is a survey which was carried out using the site 'SurveyMonkey' in question to the final music video, it was created so that we could gather a rough idea of what the audience of the video thought of it, although the video reaching over 3,000 views and the questionnaire receiving only 5 answers for each question it was evident that the majority of the audience had chosen not to answer the questionnaire.

Final Draft Inside Cover

Final draft of the inside cover.

Final Draft Disc Tray

This is the final draft for my disc tray for my digipak.

Final Cd Cover(Back)

This is thwe final draft of the backing cover for my digipak.

Digipak Final

This is the final draft of my digipak and is the finished product.

Magazine Advert

This is the magazine advert for QuESt' single 'The samba Thelonious Theory. The photograph has been taken in the same setting as the projected video within the 'Sambe thelonious Theory' as to allow the audience to familiarise themselves with the setting.

Final Draft Cd Cover(Front)

This is my finished cd cover.

Cd Cover(Draft)

This was the original idea behind my Cd cover, I was going for a simplistic design that was still full of life and conveyed the mysterious image for the artist. I outlined the figure of the artist for this picture and not the features of hisface etc. as to leave the star image as rather blank, much like a 'blank canvas'. The reason I added the 'Q?' in the background as to continue with the theme of the mysterious character and I made it it a bold red colour to give the character a slight bit of depth and to make the cover bolder and more interesting.

Analysis of magazine advert

This is a magazine advert/Poster for the legendary John Legend and Roots collaboration albumn, entitled Wake up!

The simplistic design is complimentary of the artists star image in this picture, as it is a fairly plain image with

basic details on the band/singers and the title of the actual product, it has been placed like this,

so as the advert doesn't scream for attention but yet demands it with the flush of the cool blue colour and the easy on the eye beige/yellow colour

of the text fits in perfectly well with the entire image, as it contributes to the actual music which the artists produce, cool, calm and soulful.

The artist' are the main focal point of this image, as they are the only figures on the advertisement and also as the image has been centred aroung

uthe artists, with the main focus being on the lead singer and main attraction of the albumn, John Legend'.

Final Edit Music Video

This is the final edit of our music video entitled The Samba Thelonious Theory.

Friday 12th november

Kojo and Zack completed the editing of the final video. Whilst Craig and I helped pass judgement on whether the clips used were in the right place.

Shooting Schedule

Date & Time	Location	Shots needed
Saturday 16th October	Outside the drama department building	The entire 1st draft of the music video. Mid to close up shots of Kojo rapping into the camera.
Saturday 23rd October	Under a railway bridge littered with graffiti (Shadwell)	Photographs to be used as magazine adverts etc.
Monday 1st November	Under the railway bridge littered with graffiti (Shadwell)	Range of shots, mid, close and long shots(for projection).
Thursday 4th November	School theatre(Bishop Challoner)	Range of shots, mid, close up and long shots of Kojo rapping whilst images are being projected onto him.

Evauation of planning

The song we will be using is of the Hip Hop genre and so we decided to make a video that suited the characteristics of the genre but with changes as well.

We plan to have our actor stand alone in the video performing to the song whilst using props and projected images to link to the lyrics, for example when the artist QuEST says

"Let these stars hit you till you fall and lose your balance like the "Roc boy"

We have decided our actor will hold his hands up over his left eye in the shape of a diamond to represent the Rocafella recording label. This is to create a direct intertextual reference for fans of Hip Hop to enjoy and recognise instantly.
Many Hip Hop videos focus largely on the performer and not the performance and so we will try to do this as well, although we have not neglected the performance.
Our actor will also have three costume changes for each verse, each one hopefully symbolising what the artist is trying to convey through his lyrics whilst also keeping our own twist on the video concept.
As the video progresses we hope to show that our performer is conscious about his image as he changes costume three times in order to stay looking "fresh" and on trend.
We will also have a projector that we will use to place certain images on top of our actor to use as a form of props for example when QuEST says

"Worldwide the scriptures get me spotted on the atlas"

We plan to place a globe on to the actor with an arrow pointed to a certain part of the world in order to symbolise the performer having his place in the world.

As the beat changes in the song we we cut the video to match for example when the chorus plays we will show a kaleidoscope to go with the chilled music during the chorus and hopefully not to confuse the viewer by showing fast paced camera work whilst the music is very slow paced at the time.

We will use plenty of close up shots to get the viewers accustomed to the artist and also to work with the conventions of the Hip Hop genre's music videos as the artists tend to try to show themselves off in their videos.

Our video's main hook will be that our actor will be performing in front of a projector so that a video is playing on top of him and so the viewer will have two different things to watch.

We also plan to reference such Hip Hop videos as "Brooklyn Girls" by Charles Hamilton, in this video Charles Hamilton is seen wearing Monster Beat headphones by Dr. Dre throughout and we plan to do the same thing in our video.

This is the email which Zack sent to the Artist who performs the song in order to ask for permission to use it in our music videos.

This is the reply granting us permission to use the song for our music video.

Props & Locations

Props - monopoly money

- Children’s dolls (Barbie & ken)

In the end we chose not to use these props as we believed they were irrelevant to the theme of the video and in some way over emphasized on the nostalgic feel which the video provides.

Locations - School theatre

- Urban setting littered with graffiti found under a railway bridge

- Basement in a theatre in Shoreditch, clips used during chorus’

Friday 12th november

Kojo and Zack completed the editing of the final video while Craig and I sat by and helped decide whether the clips chosen we3re right for the video and whether they suited the concept and theme.

Music video 1st draft

Monday 8th November to Thursday 11th November

Kojo edited the first two verses of our final version of the music video whilst I edited the Behind the Scenes video and uploaded it to YouTube. Craig, Zack and I then continued editing the final video.

Group communication

Arranging where and when to meetfor filming of the video via facebook messages.