Analysis of magazine advert

This is a magazine advert/Poster for the legendary John Legend and Roots collaboration albumn, entitled Wake up!

The simplistic design is complimentary of the artists star image in this picture, as it is a fairly plain image with

basic details on the band/singers and the title of the actual product, it has been placed like this,

so as the advert doesn't scream for attention but yet demands it with the flush of the cool blue colour and the easy on the eye beige/yellow colour

of the text fits in perfectly well with the entire image, as it contributes to the actual music which the artists produce, cool, calm and soulful.

The artist' are the main focal point of this image, as they are the only figures on the advertisement and also as the image has been centred aroung

uthe artists, with the main focus being on the lead singer and main attraction of the albumn, John Legend'.

Final Edit Music Video

This is the final edit of our music video entitled The Samba Thelonious Theory.

Friday 12th november

Kojo and Zack completed the editing of the final video. Whilst Craig and I helped pass judgement on whether the clips used were in the right place.

Shooting Schedule

Date & Time	Location	Shots needed
Saturday 16th October	Outside the drama department building	The entire 1st draft of the music video. Mid to close up shots of Kojo rapping into the camera.
Saturday 23rd October	Under a railway bridge littered with graffiti (Shadwell)	Photographs to be used as magazine adverts etc.
Monday 1st November	Under the railway bridge littered with graffiti (Shadwell)	Range of shots, mid, close and long shots(for projection).
Thursday 4th November	School theatre(Bishop Challoner)	Range of shots, mid, close up and long shots of Kojo rapping whilst images are being projected onto him.

Evauation of planning

The song we will be using is of the Hip Hop genre and so we decided to make a video that suited the characteristics of the genre but with changes as well.

We plan to have our actor stand alone in the video performing to the song whilst using props and projected images to link to the lyrics, for example when the artist QuEST says

"Let these stars hit you till you fall and lose your balance like the "Roc boy"

We have decided our actor will hold his hands up over his left eye in the shape of a diamond to represent the Rocafella recording label. This is to create a direct intertextual reference for fans of Hip Hop to enjoy and recognise instantly.
Many Hip Hop videos focus largely on the performer and not the performance and so we will try to do this as well, although we have not neglected the performance.
Our actor will also have three costume changes for each verse, each one hopefully symbolising what the artist is trying to convey through his lyrics whilst also keeping our own twist on the video concept.
As the video progresses we hope to show that our performer is conscious about his image as he changes costume three times in order to stay looking "fresh" and on trend.
We will also have a projector that we will use to place certain images on top of our actor to use as a form of props for example when QuEST says

"Worldwide the scriptures get me spotted on the atlas"

We plan to place a globe on to the actor with an arrow pointed to a certain part of the world in order to symbolise the performer having his place in the world.

As the beat changes in the song we we cut the video to match for example when the chorus plays we will show a kaleidoscope to go with the chilled music during the chorus and hopefully not to confuse the viewer by showing fast paced camera work whilst the music is very slow paced at the time.

We will use plenty of close up shots to get the viewers accustomed to the artist and also to work with the conventions of the Hip Hop genre's music videos as the artists tend to try to show themselves off in their videos.

Our video's main hook will be that our actor will be performing in front of a projector so that a video is playing on top of him and so the viewer will have two different things to watch.

We also plan to reference such Hip Hop videos as "Brooklyn Girls" by Charles Hamilton, in this video Charles Hamilton is seen wearing Monster Beat headphones by Dr. Dre throughout and we plan to do the same thing in our video.

This is the email which Zack sent to the Artist who performs the song in order to ask for permission to use it in our music videos.

This is the reply granting us permission to use the song for our music video.

Props & Locations

Props - monopoly money

- Children’s dolls (Barbie & ken)

In the end we chose not to use these props as we believed they were irrelevant to the theme of the video and in some way over emphasized on the nostalgic feel which the video provides.

Locations - School theatre

- Urban setting littered with graffiti found under a railway bridge

- Basement in a theatre in Shoreditch, clips used during chorus’

Friday 12th november

Kojo and Zack completed the editing of the final video while Craig and I sat by and helped decide whether the clips chosen we3re right for the video and whether they suited the concept and theme.

Music video 1st draft

Monday 8th November to Thursday 11th November

Kojo edited the first two verses of our final version of the music video whilst I edited the Behind the Scenes video and uploaded it to YouTube. Craig, Zack and I then continued editing the final video.

Group communication

Arranging where and when to meetfor filming of the video via facebook messages.

Photographs from shoot 1

These are the pictures which were taken at the first drafted of the music video, at the original settings before we changed to the theatre and graffiti wall. This photoshoot was conducted by Zack and Craig, but the reason I have chosen to showcase them on this blog is to show the developmentr of the star image of the artist 'QuESt'.

QuEST -Samba Thelonious Lyrics

Hello my ladies, Hello my fellas
Lets get this money
Ayyy
Q and thelonious (uh uh)
We owning this (uh)
Like you aint knowing this!
So let these stars hit you
Till you fall and lose your balance
Like the roc boy ,mmmm
I open up my mouth
And come out fresher
Than an altoy
That rap shit
Giant pain and silence
Kill that wack sh*t
That 20 pounds of composition
Books up on your mac sh*t
World wide the scriptures
Get me spotted on the atlas
Banging beats
And placing minor competitions in a casket
Dodging traffic, please
You couldn’t hang a rope on oak trees
Reasons why I keep my standards
Higher than a nose bleed,
Higher than a hippy in the 60’s,
Smoking dope weed,
Higher than a Sixer,
Calvin Mercer and his colleagues,
Higher then Pacino sniffin' soda
Watching Low Bleed,
Admire verbal essence as I proceed,
Please just let me breathe.
Hello my ladies, Hello my fellas
Lets get this money
Ayyy
Q and thelonious (uh uh)
We owning this (uh)
Like you aint knowing this!
Im tryna get that Irv Gotti money
Back when rule was sporting head bands,
And dudes shouted murder like they slipped
And see a dead man,
Guess I gotta walk through muddy waters like I’m Red Man
Tryna keep my balance like a headstand,
Come up out that swamp without a stain obtain my land and chuck a deuce up,
Running into strangers who convinced themselves they knew us,
Interviewers interview us,
Staring at the reporters,
Like we basic and oblivious
To shit they try and throw us,
And we laugh,
Chuckles to the mattress with the knife cuts,
Glancing at the models with the nice buts,
Who like us,
Precise cus’,
Fade into the 97’ escort,
Word to my barber,
Cut the check though,
Please just let me breathe.
Hello my ladies, Hello my fellas
Lets get this money
Ayyy
Q and thelonious (uh uh)
We owning this (eh)
Like you aint knowing this!
Time is of the essence
So I always count my blessings
More than mishaps,Rappers still complaining out whats wack inside
Their chit chat,
Acting how a b*tch acts,
Makes me wanna quit rap,
Like Christian Ward did,When Maino hit him with that bitch slap,
Clown face crying through the smiles I tend to force now,
Hoping I don’t run into the act of being brought down,
Notoriety has got me questioning my self worth,
Guess I’m in the state ere all my thoughts are drawn from hell first,
But,
Lessons of living got driven like the artist acts,
Keep a steady hand,
When facing drama,
Calling all the shots,
Homie its hard as rock,
Rolling on a honest block,
Hoping that them liars never breed,
Please just let me breathe.

Making of music video

This is a video which was taken during and of the music video whilst we were filming. I was not present in the video as I had prior engagements in an academic lesson, although I did play the role of stage manager at the very beginning of the shoot before we obtained the second camera, arranging props and going to get extra props which we decided to use last minute, e.g. the extra lighting and extension cables so that we could use the lighting in the appropriate places.

Photographs from shoot 2

Animatic Storyboard(Music Video)

Friday 5th November

We began editing of our final video.

Thursday 4th November

Kojo and Zack went to collect the props whilst Craig and I set up the filming equipment, lighting and projector in the school theatre. As a group we spent the whole day in the theatre filming the final version of our music video. We also filmed a Behind the Scenes video of our filming.

Wednesday 3rd November

Kojo and Zack began to edit the footage which we planned to project and uploaded it to YouTube once it was completed.

Monday 1st November

We filmed footage that would be used for the images projected onto our actor in the final video. I was responsible for the under the railway shots with the urban backdrop whilst Zack and Craig collectively shared responsibility for the rest of the footage.